This is summer, time to lower for a while your demanding requirements in terms of quality and drink lots of rosé. I never buy wine in the supermarket but I may do it in this season when I look for a cheap rosé to accommodate our appetite for cheap summer booze. This is an alternative to the bulk wine found in coops, which is also very convenient when you're in Provence, each village having its coop where rosé costs between 1,2 and 2 € a liter. In the local supermarket here in the heart of Provence in the Var département) (map), there were a few dozen rosé to choose from, most bottles costing between 3 € and 6 €, and the bottom price being 1,65 and 1,85 € if I checked well (I don't think these ones were worth trying). A quick look made me think that there could be tempting picks around the 3 € range and I bought a few bottles while visiting this supermarket. What you expect here is something reasonably drinkable, we all know we'll not have our wine of the year at that price range. But it's still hot outside at around 8 pm when you settle in a good spot under the trees for the apéritif, and as long as the wine is kept cool and is not a total crap, it'll make your party happy and contribute to a successful Provence evening. Plus, you may open a few bottles in this price bracket, it will not ruin you. I don't usually drink wine at lunch but it's hard for me not to drink chilled rosé or white in Provence in summer, so we had also some of these supermarket picks for lunch, and the result of this random check was not as bad as expected.
Mythique, Languedoc AOC 2011. The front label says élevé dans le respect de la tradition, it's not clear whether they mean the tradition before 1980 or after the 1980s', if you see what I mean. The bottle has a number : 021260 and I wonder if this really helps track the cellar life of this wine... Made from Grenache and Cinsault by Les Vignerons de la Méditerannée 11100 Narbonne, a large coop which is part of the Val D'Orbieu group. Also a relatively good value at first impression, but don't expect surprises and life in there, plus it seemed to me there was lots of SO2 here. We somehow didn't finish the bottle and it stayed in the fridge for days. The wine was a bit hot in terms of almcohol level and would maybe have fared better with other foods and chilled at a colder temperature.
The wine is made from Cabernet [Franc, I presume], Grolleau and Gamay. It's bottled by Pierre Chainier at La Boitardière 37400 (in Touraine). Pierre Chainier is a family company making wine from 4 Loire estates with a total vineyard surface of 145 hectares.