Kristin is a California native (from Los Angeles I think) and after studying in France she had the idea to duplicate this food-truck culture which was widespread in L.A.
When I arrived on the place de la Madeleine, I found the truck easily, parked near the small market, and a young (obviously) American woman was busy writing the menu on the blackboard. A few people were already waiting that the business hours begin, which was set at 11am. Kristin Frederick (the woman in black on the right), who isn't doing the service herself from what it seems, arrived later saying hello to the staff.
__ Burger du Jour : boeuf maison, mozzarella, pesto, mesclun, coeur de boeuf, mayonnaise.
__ Classique : Boeuf maison, cheddar, dalade, tomate, cornichons, oignons, mayonnaise
__Barbeque : Boeuf maison, cheddar, bacon, sauce BBQ, beignet d'oignon, pignon caramélisé, mayonnaise
__ Campagne : Boeuf maison, gruyère, champignons, oignon caramélisé, mayonaise.
__ Bleu : Boeuf maison, Fourme d'Ambert, sauce porto, oignon caramélisé, mayonnaise
__ Porc : Porc braisé à la bière, sauce BBQ, coleslaw, mayonnaise
Watch the last line : no more than 5 burgers per person...
What impressed me is the 4 staff in the kitchen, plus the guy going to the waiting customers in the line to fill up their orders, that's quite a lot, there's certainly an economic model to emulate here because Kristin found a way to employ lots of workers and still make a profit.
I chose the Campagne but I should maybe have tried the Bleu with the porto sauce and the cheese. The meat looked fine, much better and generous than in a fast food. The down thing here was the fries, I don't know if they're always so miserably greasy or if that was the wrong day, but they made the whole lunch smell graillon like we say in French, meaning this smell of old frying oil. I'll try again another time to be sure.
Interview of Kristin, who speaks good French with a lovely accent.
To know the locations of the different food trucks in Paris, check pouet-pouet.com, then type "Paris" in the window above/left and click on "Go": you'll have the Paris map with all the food trucks. It is updated day after day, and by clicking on one of the red arrows you'll see the given food truck with a link to its website for further information.
I shot this picture in a strange place in Tokyo near Omotesando, the fashion district. It looks like a vacant lot od some sort has been occupied by a colony of food trucks, bars on wheels and so on. very American-style ambiance here, revisited by the Japanese.
246 Common, subtitled "Food Carts & Farmer's Market" is worth the detour, you'll find not only fine bread, herbs, wine, foods etc but also some shoes or other non-food items, and you'll bath in some sort of American inspired Tokyoite farmer's market format.
I found the place by chance while walking the back streets of Omotesando last march and I love the idea.
Like many people, I love these Airstream trailers and their seemingly-unchanged, boxy and lunar-module esthetics. This mobile café seems to be operated by a brich-and-mortat cafe company, W Wired Cafe <> Fit.
Many of the dishes here were priced 650 Y only (5 € or 6,5 USD at today's rates) which proves again that Tokyo has very affordable venues.