Romain Weinstock & Toyoichiro Shibata
Ashikaga, Tochigi Prefecture (Japan)
The Coco Farm Winery has a very unique story that makes it stand out from the other Japanese wineries. In short, we could say that this winery became what it is today thanks to the persistent work of two men : Noboru Kawada and an American vintner named Bruce Gutlove.
At the origin, before the winery was founded, there was a project by a Japanese teacher named Noboru Kawada, who wanted to help mentally-disabled and autistic people improve their relation with the outside

world through manual and agricultural work. Kawada-san set up a special class for autistic students in 1958 and brought them on the slopes where the winery now sits, clearing the land, planting and tending table-grape vines as well setting up as mushrooms nurseries. The idea

was to give these otherwise-introverted students a healthy manual-labor experience in a natural setting that would help them relate to the outside world. The institution named Cocoromi Gakuen (cocoromi means challenge) was created officially in 1969 without outside help on a base of 30 disabled patients. In the early 1980s'investors from the families of the students decided to set up a winery all the while keeping growing mushrooms. In the end of the 1980s' they'd use grapes produced here as well as grapes grown in Sano (20 km from there) and they would also import grapes from
Cline Cellars in Sonoma, California. That's through the owners of Cline-Cellars that Kawada-san met Bruce Gutlove, a UC-Davis-trained winemaker, and he asked him to come over in Japan to see what could be improved in the winemaking. He ended up saying yes and discovered there how big the challenge was to turn things around : the weather in Japan brings lots of rain, too much for the grapes, the table grapes weren't particularly fit for winemaking and the Japanese-style
hiradana trellising system (very high above the ground--
see pictures) didn't help either. But the autistic students made for a compelling reason to stay as there was a very good spirit in this place, and Bruce Gutlove decided to stay beyond the several months he had enrolled for. Today, the Coco Farm Winery produces 200 000 bottles a year, a success story for such an institution and which happened without government subsidies, be it local or national.
I had heard about Coco Farm here and there for a while, even in France with for example
Kenji Hodgson who spent time here, and I knew I would visit this winery one day.
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